Asahi auto parts Techonology Co., Ltd.
Asahi auto parts Techonology Co., Ltd. was founded in 1998 by a group of engineers in Nagoya, Japan; Gathering many years of experience in the field of auto parts manufacturing. Sustainable innovation, Japanese tradition and a long-term business model have created a solid foundation for the company’s success over the years.
Our global aspirations have helped us grow dramatically since those humble beginnings. The Asahi product line currently has thousands of products, including: filtration systems, brake systems… that have been developed to meet the increasing needs of the market. Our supply chain network currently includes distribution in markets: Southeast Asia, Middle East, Africa, America…. and production in 4 countries: Japan, Korea, China , Thailand.
Innovation is core to our long-term success and the Asahi team is committed to bringing new, exciting energy to the centuries-old industry in which we operate, while remaining true to mission to give consumers peace of mind when using all of our products. We will continue to exploit our core competencies in the manufacturing and marketing of auto parts, providing our growing customer base with a wide range of good quality parts at prices reasonable.
OUR VALUES
The five Asahi values were always present since our founding in Nagoya in 1998 (Tradition), but have evolved into a cycle that does not break in flow (Motion), and in our industry- flow is what we create.
RESPECT (for tradition)
The observation of tradition & ritual has long been a hallmark in Japanese culture- and we do not forget our roots. Respect- for tradition, form, our customers, the environment and ourselves- is a key factor in consistently delivering quality products and services.
DILIGENCE (towards perfection)
Long hours of hard work are a virtue- and no less at Asahi , where we strive towards productivity through adversity, with efficiency. Diligence, therefore, is a quality that improves itself over time.
CURIOSITY (continuously)
The Japanese concept of ‘kaizen’ is a subtle exercise in continuous improvement, rooted in curiosity for new methods and technologies. We create- and recreate- and by that virtue, innovate.
HARMONY (in your community)
One cannot exist, or thrive, in a vacuum, and therefore to reach greater heights we must live the Japanese virtue of “wa”, or harmony. As one- with our team, with our suppliers, with our partners, with our community- we are greater than the sum of all our parts.
VICTORY (in competition)
Working collectively towards goal while overcoming adversity gives rise to victory. Competition will bring out the best in us, and will not only spur us on towards attaining new rewards, but will also instill in us virtues like honor, trust, and respect.